The enduring characteristics of a champion
In the increasingly inclusive and diverse world of sports, we’re proud to shine the spotlight on our UKG-sponsored athletes. These inspiring individuals are known for paving the way forward for their sports while inspiring fans and giving back to their communities.
Our UKG-sponsored athletes excel in their respective fields and display the true characteristics of champions: competitive focus, intellectual preparation, rigorous training, commitment to teamwork, and finely tuned people skills. And these are all characteristics and values we strive to inspire in our own people at UKG.
Frances Tiafoe
Frances Tiafoe, 27, is a three-time titleholder on the Association of Tennis Professionals (ATP) Tour and a key member of Team USA in Davis Cup. Tiafoe turned pro in 2015 and owns a career-high world ranking of 10th. The 2020 winner of the Arthur Ashe Humanitarian award, Tiafoe is known as both a fierce competitor and an advocate for diversity in sports, and he actively supports charitable initiatives to inspire younger generations through the work of his foundation, the Frances Tiafoe Fund.
Alexei Popyrin
Alexei Popyrin, 25, continues to make waves on the international tennis circuit. With three ATP titles to date and over 35 victories against ATP Top-20 players, Popyrin has cemented his status as one of Australia’s premier tennis talents. Born and raised in Sydney, Australia, Popyrin rose quickly through the junior ranks, capturing the 2017 French Open Boys' Singles title before turning pro in 2017. Known for his powerful serve and fearless baseline play, he has represented Australia in the Davis Cup and reached the fourth round of the 2023 US Open and 2025 French Open—his best Grand Slam performances to date. In June 2025, Alexei Popyrin reached a significant milestone as he achieved a career high ranking of 21, improving from his 2024 personal best.
Sahith Theegala
Sahith Theegala, 27, is a rising star on the PGA TOUR after a stellar 2022 rookie season. Theegala secured his first PGA TOUR win in 2023 at the Fortinet Championship. Sahith already has 22 Top-10 finishes to his name. Prior to turning pro, Sahith played collegiately at Pepperdine University where he was the school’s first National Player of the Year and a three-time All-American. He loves to play online chess when he is not on the course and despite being from California, he feels a strong connection to his parents’ Indian roots. Sahith is also a member of Los Angeles Golf Club on the new simulator-based golf tour, TGL, for their inaugural season which is broadcasted on ESPN. So far, Sahith has earned over $19.0 million on-course and does not appear to be slowing down any time soon.
Will Zalatoris
Will Zalatoris, 28, has quickly become a star since bursting onto the scene in 2021, already recording 21 career Top-10 finishes, including five place finishes with some of the most notable including The Masters, the PGA Championship and the US Open. Zalatoris, who hails from San Francisco, California, achieved his first victory at 2022 FedEx St. Jude Championship in a playoff against Sepp Straka. The former Wake Forest Demon Deacon was named the 2021 PGA TOUR Rookie of the Year, has amassed four runner-up performances (three at the Majors), and has earned over $18.9 million through his playing career.
Megan Khang
Megan Khang, 27, continues to reach new heights on the LPGA Tour, having collected 42 Top-10 finishes since her 2016 debut and surpassing $6.5 million in career earnings. Hailing from Rockland, Massachusetts, Khang is an eight-time U.S. Challenge Cup Junior Golf Foundation Player of the Year and helped Team USA win the 2015 Junior Solheim Cup as the only player to go 5- 0. She earned a spot on the 2019, 2021, 2023 and 2024 U.S. Solheim Cup teams and, most recently, tied for 9th at the Chevron Championship, a major tournament. In 2023 Megan earned her highest ever Women’s World Golf Ranking of 14 and her first LPGA win at the CPKC Women’s Open.
Fred Couples
Fred Couples, 65, is one of the most recognisable golfers in the world. Couples, nicknamed Boom Boom, has earned over $35 million during his illustrious career, highlighted by 15 PGA TOUR victories, his most iconic coming at the 1992 Masters. A former World No. 1, with 89 professional wins to his name, it is easy to see why he was inducted into the World Golf Hall of Fame in 2013. Most recently, Couples shot a 60 to win the 2022 SAS Championship by 6 strokes after being down by 3 heading into the final round. Fred is also the oldest player to make the cut in Masters history in April of 2023.
Dan Cnossen
Dan Cnossen, 44, is a former Navy SEAL and current biathlete and cross-country skier. Since leaving his hometown of Topeka, Kansas, Dan has embarked on a remarkable career journey. A winner of one gold medal, four silver medals, and one bronze medal at the 2018 Paralympics, Dan was named Male Paralympic Athlete of the Games. Prior to his Paralympic success, Dan earned medals of a different sort. As U.S. Naval Academy graduate and SEAL Team Commander, Dan was wounded in Afghanistan. He was awarded the Purple Heart and Bronze Star with Valor. Dan holds multiple advanced degrees from Harvard University and is a renowned public speaker, sharing stories and lessons from his ongoing journey. Dan represented the U.S. once again at the 2022 Paralympic Games in Beijing, China, where he won another gold medal, bringing his medal total to 7. Dan is currently training to compete in the 2026 Paralympics in Italy where he will aim to bring home some more hardware for Team USA!